Bio

Passion for building and optimising marketing and business strategies. Focussed on achieving marketing and business results through data-based decisions, internal and external teams’ empowerment, as well as encouraging creative thinking. Marked interest for digital, innovative, multicultural and customer centric businesses. Extensive experience in leading multinational marketing projects and teams in the Digital Education, Technology and FMCG sectors. Having lived in the UK, France, LATAM, the Balkans and now settled in Barcelona, I focus on: - designing 360º brands and marketing strategies, mixing digital and non-digital channels - developing customer-centric products, experiences and marketing campaigns - defining digital marketing programmes to acquire new customers and retain current ones - finding innovative ways to grow and optimise digital businesses Specialties: - #MarketingStrategy #BusinessStrategy #DigitalBusiness - #Branding and #Communications - #Online and #Offline campaigns - #CustomerAcquisition and #CustomerRetention - #ProductDevelopment - #CustomerExperience #CustomerSatisfaction #DigitalExperience - #DigitalTransformation