Bio

• Analytics thought leader and solution architect with expertise in applying business intelligence to drive actionable insights & strategy from data. • 15 years of analytics & strategy consultancy experience in financial & insurance, health, retail, media and entertainment industries. • Proven track of record in the areas of B2C and B2B multi-channel acquisition and CRM strategy that rely on harvesting the power of big data, analytics and technology. • Strong hands-on analytics as well as team & project management skills. • Expertise includes audience targeting & optimization, test roadmap and design, customer lifetime value, online/offline channel integration, lifecycle segmentation, list sourcing optimization, media mix attribution & optimization, digital media & site analytics, big data and machine learning.