Bio

Kapil Raina specializes in GTM, accurate product positioning, influencing the market and analysts, and most importantly getting marketing leads to closed business faster and more efficiently. Mr. Raina has led metric driven results for marketing and sales teams in leading AI, cloud, and security companies. Examples of recent portfolio success: 1. Built and led Zscaler's first product marketing team. Took company from $10M to $60M. Created Customer Advisory Board, developed 10 C level public references, enabled 7 talks to be accepted to RSA, ran Zscaler's RSA conference presence, and retained Gartner's MQ Leader's spot with over 50+ analysts calls. Enabled 3x ROI for pipeline. MVP for Sales award. 2. Built and led PatternEx's marketing efforts - from demand gen to AR/PR and sales enablement. Created ABM campaigns, ran digital marketing, and created the ThreatEx Labs concept for high quality prospect engagement. 3. Built and ran ColorTokens marketing group. Ran team for international coverage, developed all demand gen tools and systems, campaigns, GTM, and content development. Ramped from $0 to over $3M in pipeline in 2 quarters. 4. Built and led HyTrust inside sales and overall product marketing team. Enabled over $2M for inside sales pipeline from a brand new product offering. Enabled C level meetings for $250 CPL with 90% attendance. Reduced POC by 25%. Created Sales Playbook that investors used as model for other portfolio companies. Examples of industry leadership: 1. Founder and Chair - AI Security Alliance (www.aisecurityalliance.org) 2. Cloud Security Alliance - co-chair of Virtualization Working Group 3. Cloud Security Alliance - co-chair of the Secure Web Gateway Working Group