Bio

I am a highly motivated and driven individual with 11+ years' experience in digital marketing & artist/brand management, focused on improving a brand’s presence and growth online both domestic and globally. I’ve strategised SEO successfully, whilst analysing data to drive incremental performance. I also have extensive experience within client, people, brand/artist, and project management on a medium to large scale. I am dedicated to any given role, bring my own essence to the team and have been named a fun loving yet hardworking team leader. I embrace challenges with an open mind. I have ample experience in retail (including luxury), technology, music/entertainment and more. Most recently I took a leap of faith and changed my career direction embracing my transferable skills to take on a Global Partnerships Director role. Additionally, DE&I is something I personally experience daily, so I am naturally passionate about it. I like to act with intent so with this passion, I decided to voluntarily take on the role as the Chair of Mindshare’s Roots committee, focused on making impactful changes within the company/media industry on empowerment & equality for the ethnic minority community. I lead on a several initiatives within Roots across events, brand partnerships and/or policy changes. I also frequent panel discussions championing the changes myself and the Roots team continue to develop. MadFest, The Irish Chairman’s Media Awards & WPP Stream Africa are the panels I have contributed to so far. I am an active participant in the Black British Network including being a panellist and their year 2 launch event and roundtable steering committee member. I am also a WPP Roots Steering Committee member & WW Representative for The Global Collective DE&I Council. Client portfolio includes (past and current): Unilever Apple Selfridges Links of London Burberry Ralph Lauren Dickies DFS E.ON Energy TK Maxx Pandora Saga Travel Artist online profile management: Hayley Cassidy - www.hayleycassidy.com @hayley_cassidy Telixia Inico - www.telixiainico.com @telixia_inico