Bio

🎯 ''I'm the GM - Customer Intelligence and Marketing at Xref. Based in Sydney, Australia, I lead the global marketing and customer success teams and together we drive customer intelligence since customers are at the heart of what we do. I have more than 20 years of international experience in sales and marketing to the table. I’m recognised as a subject matter expert in the B2B marketing space. I love all things data and technology and I’m happy to share my knowledge and mentor emerging leaders. I’m a visionary who is capable of identifying growth opportunities as well as implementing strategies that deliver impactful results. Collaboration with the C-suite is one of the favourite parts of my job, especially working directly with my CEO on the strategic business components focused on accelerated growth in the global landscape. I am convinced that people at organisations are the crucial element to success and because of that I love disrupting the HR industry with new ways to improve the talent journey. I take pride in being a supportive leader, always looking for ways to develop new leadership skills among my team members. My hands-on expertise has allowed me to develop a comprehensive skillset in all things marketing. I’m happy to lead the strategies and direct my team's execution: lead gen, funnel management, content and social media, optimising paid ads, digital and SEO initiatives. I believe that leader can change the world, you will see me as a public speaker and on LinkedIn my main topics are: -Business Growth Strategies -Diversity and inclusion -Martech -HR Trending Topics I'm a results-driven human! A runner, and a mother of 2 talented young female artists. Doer -> Massive action always shows results Tester and learner -> Dare to win; you may fall; that's okay! Questioner -> What's the goal?