Bio

The golden thread which runs throughout my career, including time at easyJet, Tesco, Ocado, Sky and TUI, is driving a step-change in the extent to which an organisation embraces and creates commercial benefit from its data asset, whilst embedding a skilled, highly committed, and diverse data and analytics function that is net value-adding. Typically, I support Boards that are challenged by one or more of the following: • A notion that their data could add more value but it’s hard to find and/or not well socialised. • A one-size fits all CX with pain points that are poorly understood or that remain unaddressed. • Poorly aligned reporting across the business and/or a lack of trust in the data. I have a proven ability to track and measure the £ benefit from the build and application of data products and extensive experience working at C-suite level to influence change. Data / customer was explicitly added as company-level strategic pillars within my two most recent organisations. With consistent success at leading teams of different sizes, compositions, and disciplines, I'm also a firm believer in the value of a strong leadership, linked to the organisational strategy, that drives genuine engagement, improved productivity, and accelerated career development. I've driven consistent YoY company out-performance of employee engagement (80%+) and retention (95%+) scores through my contemporary, enablement- and person-focussed leadership style. 𝗞𝗘𝗬 𝗖𝗢𝗠𝗣𝗘𝗧𝗘𝗡𝗖𝗜𝗘𝗦: • Strategy definition and execution. • Leadership, coaching and mentoring, capability, and career development. • Deep-dive customer and marketing analytics, segmentation, loyalty and value modeling. • Data science / ML to enable personalisation, experimental design / measurement. • Business intelligence / dashboarding. • Data platform design / high-level architecture and data governance. • Customer research. Open to Permanent, Interim, Consulting and Remote opportunities as SVP Data & Analytics | Director / VP Data & Insights | Chief Data Officer