Bio

MARKETING EXECUTIVE | VICE PRESIDENT MARKETING Drives business outcomes by focusing marketing teams on transformation, experience and optimization through the use of data and marketing technology. As an experienced marketing executive, I have direct expertise in delivering return on marketing investment successfully. •Tech-savvy marketer with consistent career growth through 4 promotions in 15+ years to roles of increasing challenge in growth and consumer marketing. •Transforms experience marketing via lead generation, segmentation, data management, consumer experience, journey, and lifecycle and media mix modeling. •Demonstrates results and activates platforms that deliver outcomes against the entire consumer journey and lifecycle. •Noted for utilizing analytical and technical strengths to drive growth in highly complex and competitive environments. •Empowering and collaborative leader with team building and change management expertise, uniquely qualified to liaise with all stakeholders and readily translate vision into actionable, value-added results. ~ HONORS ~ • Adobe Strategic Round Table Speaker • American Marketing Association Spectrum Awards (Multiple award recipient) • Best of Blue, BCBS (Three-time award recipient) ~ CAREER DEVELOPMENT ~ • ASU | W.P. Carey Executive Leadership | Services Institute • CHIEF – Women Executive Leaders, member • Valley Leadership – Arizona Community Leadership, 1 of 20 • BCBS Mentorship Program, mentor ~ STRENGTHS ~ • Lead Generation • Growth Marketing • Insights & Innovation • Cross-functional Collaboration • Marketing Technology • Automation • Consumer Data & Segmentation • Marketing Strategy • Programmatic Media Marketing Executive | Vice President Marketing | Director Marketing | Marketing Technology | Marketing Automation | Customer Experience | Voice of the Customer | Adobe Experience Platform | Adobe Marketo | Adobe Target | Adobe Audience Manager | Content Marketing | Digital Marketing | Programmatic Media | Healthcare Marketing | Marketing Insights | National Marketing