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Kathryn Kai-ling Frederick

Chief Marketing Officer

Los Angeles Rams

Country or State

United States

Bio

Strategic marketing executive with global expertise in digital media and ecommerce solutions. Uniquely possessing equal parts pragmatic business acumen and 15+ years of creative leadership, poised to provide seasoned direction, relevant solutions and robust results at every point along the value-chain. Innovative leader with proven success in bringing diversely talented individuals together and creating an collaboratively innovative environment that centers on quantifiable results. Dynamic and effective communicator and negotiator with proven abilities in increasing revenue and brand visibility. Specialties: • Digital Strategy • Product Positioning & Branding • Product Strategy & Development • e-Commerce • Revenue Development • Sales Development & Operations • Partner & Client Relationship Management • Product Marketing • Business Development & Strategic Partnerships • New Product Launches • Content Development & Editorial Strategy • Customer Acquisition & Engagement Strategy • Market & Consumer Research/Insights • Events Strategy & Execution • Team Development, Mentorship & Coaching

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Current Position

Chief Marketing Officer at Los Angeles Rams

Degrees

MBA, Strategic Management, International Strategy

Past Talks

CES 2023

Skills