Bio

Katie is an accomplished brand builder with 20 years of experience creating, repositioning and activating brands for clients in Europe, China, South East Asia and Australia. She's developed new-to-world brands from the ground up, built digital-first brands to disrupt legacy categories, and activated global brands for the Asia market. She is interested in why handbags are so important in Asia, why people follow the herd, and how to use brand experience to hack the unconscious. She is the author of Asian Champions of Design, which celebrates 20 Asian brands using design for competitive advantage, and has a blog called A Curate’s Egg, in which she asks ‘stupid questions to smart creators’. She was also recently the proud winner of the Wikipedia Award at her office Christmas party, a hastily designed piece of cardboard given to smart arses who always have the answer.