Bio

YouTube Creator turned Influencer Marketer with Creator Economy expertise in creator monetization products, two-sided marketplaces, CPG, and e-commerce. Customer-first product marketing manager with 8 years of Tech, Creator Economy, and E-Commerce experience. Strategic product marketer with inbound strategy and outbound marketing experience including go-to-market strategies for creator monetization products. ➡️ Specialties: Product Marketing, Influencer Marketing, Social Strategy, Balancing Brand & Growth Marketing, Product-Market-Fit, Revenue Growth, Strategy, Execution, Leadership. ➡️ Career Recap Marketing at early Uber (when it was 🚀📈). Found product-market-fit for a pre-seed creator economy startup and grew revenue to >$3M ARR as Head of Marketing. Launched a small but mighty marketing agency with services including Influencer Marketing, Creator Partnerships, and Product Marketing. Led Creator Partnerships & Influencer Marketing at Bev. ➡️ Job Titles I've Held - Product Marketing Manager - Head of Marketing - Director of Influencer Marketing - Social Media Manager - Creator Manager ➡️ Portfolio kayportfolio.com ➡️ Results 1) Launched an e-commerce DTC product in Shopify that sold out 2000 units in 12 hours w/ email marketing, organic Instagram, influencer marketing, and FB ads 2) Grew & monetized website traffic by 500% in 12 months through SEO optimization, content strategy, and website redesign 3) Grew Instagram by 100K new followers to >2m followers resulting in +$1M in sales ➡️ Personality Myers-Briggs: ENFJ ➡️ Fun work memories Fangirling hard at marketing activations with Beyoncé & Diplo When my mom & I took a selfie in front of my OOH campaign and she said she was proud 😭❤️ ➡️ Linkedin Keywords Product Marketing Manager, Influencer Marketing Director, Creator with 8 years of experience in social media strategy, go-to market strategy, the creator economy, SMBs, content strategy, video storytelling, Instagram growth and monetization, and leading teams & agencies. Experience working in regional & international teams. Comfortable in leadership & IC roles. ➡️ Hobbies - Interior Design - Love Island UK - Boarding Planes - Tasting Menus - Open Houses ➡️ Let’s Connect I will accept invites with a *personalized note* or mutual connections. I don't accept cold invites, so please add a note or send an InMail :) Keep scrolling to read 21 LinkedIn reviews ⤵️