Bio

Business accountable and results-oriented marketing executive with more than 15 years of experience driving top line revenue growth, product and brand strategy for industry leading consumer brands. Passionate people leader skilled at building high performing teams with a focus on emotional intelligence. Specialties: - Developing customer segmentation and go to market strategies based on data-driven insights - Rebranding and repositioning to improve market relevance and launch new products - Developing full funnel integrated marketing campaigns that increase awareness and drive customers through the buying journey to conversion - Developing brand experiences that build an emotional connection and increase brand affinity - Leveraging data and analytics to measure KPI’s, optimize performance, and inform strategic planning - Building high performing teams in a high-growth, matrixed organization - Managing stakeholders and cross-functional initiatives for high visibility, high impact initiatives - Leading through influence to gain alignment for shared goals and objectives