Bio

So you want to know more about me? If you’re looking for a quick checklist, here’s my skills in a nutshell: SEO Content strategy Social media strategy Content marketing Copywriting Line management Mentoring /coaching Measuring the impact of content using Google Analytics, Search Console, Data Studio, Excel. ***I’m great at simplifying complicated stuff*** In my current role in financial services, I lead a team to simplify travel and pet insurance to make it easy to understand. All while being compliant and on-brand. The information created during 2020 was regularly called out on Trustpilot reviews for its ease of understanding: Lisa 2020: “I liked the short video with Covid information - that helped me make my decision as I didn’t have to read through reams of small writing to know what was covered etc.” *** Highlights *** Last year, a highlight was being published in a book: Mastering In-House SEO with my own chapter on customer first content. *** I like to talk…*** Here’s the part where my colleagues will nod and agree about my love to natter… usually with a cup of tea in my hand. Who am I kidding? ALWAYS with a cup of tea in my hand. But I’ve also talked at a few events, both online and in person. 2021 Autumn BrightonSEO: Why you need to switch to a customer-first content/SEO strategy 2021 Summer BrightonSEO: How to use data to cull webpages 2020 WomeninTechSEO: Live DataStudio Workshop 2019 Measurefest: How to measure the impact of content using DataStudio I wouldn’t be worth my salt if I didn’t add a call to action here right? If you want to connect, I’d love it if you send me a DM to say hi!