Bio

GLOBAL DIGITAL MARKETING & BRAND EXECUTIVE ► I am a data-driven strategist with 20 years of senior leadership experience in transforming the digital space. My career background consists of key roles within a wide spectrum of industries from internet start-ups to several industry leaders. 🔹 HEALTH CARE ➖ Mercy (7th largest non-profit healthcare system in the U.S.) – Built a 1:1 experience across Mercy's digital presence and emerging channels by integrating CRM, CMS and EMR. 🔹 DSO ➖ Heartland Dental ($3B Dental Support Organization (DSO)) – Marketing transformation leader responsible for MarTech selection, implementation and usage and building the Marketing Analytics COE. 🔹 HOSPITALITY/HOTELS ➖ Marriott International (Fortune 220 overall; #1 in Hotels) – Digital Steering Team member responsible for initiative prioritization and cross-business unit/IT alignment and led data-over-opinion conversation resulting in culture change. Also developed Digital Research discipline focused on growing Marriott.com, both domestically and internationally. CORE STRENGTHS: ✔ Digital Marketing Transformation Strategy ✔ Customer Engagement/Experience (CX) ✔ eCommerce / Marketing Technology ✔ Marketing and Brand Management ✔ Product Development & Management ✔ Consumer & Marketing Analytics ✔ Integrated Marketing Campaigns ✔ Channel Strategy