Bio

Ken specializes in helping marketers maximize the value of data that is generated through websites and mobile applications. He is an expert in data strategy and tag management, and he manages the Analyst's Guide to Google Analytics 4 at https://ken-williams.com.In 2015, Ken's work with American Cancer Society was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.