Bio

I am a senior AI, analytics and data professional with a long history of successful ''strategy meets execution'' track record in these fields. I am also an avid photographer, percussionist, cook, diver and traveler. You can find my portfolio in my featured section! The connection between digital and physical worlds has always been interesting to me. I strive to understand how people make decisions in a variety of environments, online, offline and AR/VR, metaverse. I bring creative side of my personality into my professional life. I have been successful in building teams from scratch and scaling them in a corporate environment as well as building and mentoring startups. I have deep industry experience in online and offline retail, financial services and pure tech. I bring this set of experiences to the teams I lead and also the strategy I create. I love establishing strategic, tactical and organizational direction for AI, digital marketing, big data and analytics teams. I have initiated and engaged in digital transformation, cultural change management projects across industries. I have expertise in the following topics as well: - public cloud enablement, deployment and use for AI, big data - data-driven product ideation, testing, development, go-to-market strategy, scaling - omnichannel digital ad formats - real time decision management and analytics - predictive analytics - online and offline marketing attribution - email segmentation/targeting - marketing optimization - data driven price and assortment optimization, promotion effectiveness, revenue management - yield optimization in online advertising, - transforming marketing science based algorithms into a product roadmap and implement