Bio

★ Kevin Lau is a performance-driven, innovative and ROI-focused, customer marketing professional and digital marketing strategist with 13+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing and community management. His subject matter expertise encompasses managing the entire customer lifecycle, formulating customer retention strategies, leveraging advocate marketing best practices, and data driven decision making. ★ Over his career, Kevin has consistently developed high touch customer engagement programs to drive product adoption, retention, brand loyalty, customer thought leadership, and customer evangelism. His achievements include influencing hundreds of millions in revenue from customer marketing and advocacy initiatives while also maximizing customer retention rates by over 95%. ★ As the Sr. Director of Customer Advocacy & Experiential Marketing at F5, Kevin is responsible for leading a new team across customer marketing, customer advocacy, experiential marketing, and customer communications. INDUSTRY AWARDS & RECOGNITION: - WINNER: Exceptional Advocacy Practice (2022) - FINALIST: Advocacy Impact (2022) - TOP25 Customer Marketing & Advocacy Influencers (2022) - FINALIST: Community of the Year (2020) - FINALIST: Executive Leader of a Community Team (2020) - WINNER: Advocate Marketer of The Year (2019) - WINNER: Advocate Marketing Program of The Year (2019) - FINALIST: Biggest Impact on Customer Experience (2019) - WINNER: Best in Class Customer Advocacy Program (2018) - WINNER: Exceptional Customer Advocacy Alignment (2018)