Bio

In a cacophonous world of marketing noise, we are in an epic fight for resonance. Tectonic shifts in consumerism dictate a more empathetic and emotional approach to connecting. Kevin Walker has built a reputation and business helping companies and institutions find that resonance with consumers across all demographics and especially with next generation consumers. As an ethnographic researcher and strategist, he has carved out a unique path in the advertising, and consulting, world helping companies and institutions build better products and outreach with modern day constituents and multicultural consumers. Kevin ran his own consultancy called CultureLab helping clients like Nokia, Volkswagen USA, In Touch Credit Union, The Fort Worth Public Library, and the American Heart Association adapt their outreach and processes to reach next generation consumers. Kevin has written several think pieces that have been published in Advertising Age, Marketing Daily, and LinkedIn. He is also quoted as a thought leader on next generation consumers in a variety of publications and news media features including a news feature on the Dallas Fox News affiliate. One of the highlights of Kevin’s work is the accuracy of his CultureLab Trends predictions. He is well versed in the use of semiotics, piecing various data points and signals together to identify trends shaping culture and humanity. This makes him a sought after entity helping Clients navigate the rapidly changing consumer marketplace. Specialties: UX, Research, Ethnographic Research, Semiotics, Creative Briefing and Development, Social Listening, Digital Transformation Consulting, Targeted Community Outreach, Trends Intelligence, and Strategy Development.