Bio

I'm an SEO specialist with a love for growing products, learning new things and enjoying the outdoors. Previously the Head of SEO at specialist SEO agency, Blue Array. I experienced the teams' rapid growth from 7 to 55 people and managed many successful consultancy projects all while vivaciously learning and developing skills in startup growth, proposition development, leading teams and drawing valuable insights. Holding a Bachelors Degree in business studies focusing on Marketing, I'm currently studying part-time towards a Masters Degree in Computer Science with the intention of exploring human-centred design and the adoption of AI in the higher education sector. I also recently participated in the first cohort of McKinsey & Company's Inspiration for Tomorrow programme (https://www.mckinsey.com/careers/inspiration-for-tomorrow) which centred around leadership training for professionals. I’m passionate about technology that makes a real difference. I have an insatiable curiosity and drive to work on user acquisition problems where search marketing is integral to the success of a business. I’ve worked in Canada (Vancouver), New Zealand (Christchurch) and more recently in the United Kingdom (Reading) where I am currently based. Away from work, I enjoy running, cycling and hiking. I quite often have an event or two that I'm training for! In 2022, I completed Trek26 Brecon Beacons with a team fundraising for the Alzheimer's Society, RideLondon-Essex, Reading and London 'Big Half' Half Marathons and the Berlin Marathon. -- Selected speaking engagements: BrightonSEO (September 2018): ''Using Google Sheets & API's to automate SEO processes'' ReadingSEO (March 2019): ''Forward-thinking SEO: embracing SERP changes'' Women in TechSEO (October 2019): ''Rise of Google image search & predictions'' PPC Chat Live (November 2019): ''Using PPC & SEO in tandem'' PPC Chat Live - Women in Digital (January 2020): ''Lessons from my journey to Head of SEO'' Tea Time SEO (April 2020): “SEO friendly migrations” BrightonSEO (April 2022): ''Transitioning into people management''