Bio

I started in a Mad Ave ad agency as a Production Secretary. Now I am a CMO with decades of experience building businesses, brands, and teams. Along the way, I launched a tv network, rebranded two, won an Emmy and an Effie, received Variety's Brand Innovator prize, helped get a President elected, and then made a pivot to Fintech. Today, steeped in data analytics, consumer insights and strategy, I oversee effective, full-funnel campaigns; supervising media, creative, content, social, product and performance marketing for D2C and B2B. I am equally comfortable in a brainstorm as a boardroom and thrive in collaborative and inclusive cultures. Ask me about reducing CAC while improving LTV, Return on Ad Spend measurement, lead scoring, and how to build a meaningful brand in a fragmented world.