Bio

Visionary marketing leader transforming global marketing strategy to align with the evolving purchasing habits of a tech savvy customer. ✪ Bring creative and content strategies to life with optimization of media mix and web channel performance in print advertising, digital/social media, e-commerce and in-store ✪ Serve as a digital evangelist, innovator and champion for change, providing inspiration, leadership and guidance to company executives and teams. ✪ Deploy tactical execution through the use of innovative digital/social shopping tools to create an engaging customer experience and overcome buyer resistance. ✪ Lead high-performance teams, working seamlessly across functions, delivering and exceeding performance metrics. SPECIALITIES ► Global Brand Marketing ► Integrated Marketing ► Strategic Planning ► Budget Planning/Forecasting ► Mobile Strategy ► Social Media Strategy ► SEO/SEM Strategy ► Customer Experience Program Design ► CRM Strategy ► Data Analytics ► Content Strategy ► Product Launch Strategy ► Agency Management ► Creative Development ► Consumer Insights ► Multicultural Marketing ► Competitive Analysis