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Koley Corte

Senior Vice President and Chief Marketing Officer, Corporate and Institutional

MetLife

Country or State

United States

Bio

I am an outcome-oriented, data-driven senior executive with deep experience in leading strategy, marketing and digital functions globally, with a focus on driving transformational growth and business value (revenue and profitability). Well regarded as an energetic, results oriented, decisive, proactive and successful executive, I provide expertise in leading strategy, marketing and digital capabilities globally in financial services. I am regarded as a senior leader with strengths in building and leading top performing teams to successfully design and deliver large scale, strategic and transformational business initiatives that drive incremental revenue and profit growth. I am a change agent with proven ability to quickly build relationships and who is nimble and evolves approach to ensure goals are achieved. Key successes to date include: ✓ Development of a digital sales capability that led to 25% growth in advisors served ✓ Ideation and introduction of a digital product that led to increased engagement and deepening of relationships with 60% of the advisors that leveraged it ✓ Elevated digital marketing effectiveness, growing attendee acquisition by 35% while generating ~$15M in digital revenue as SVP and Head of Digital, Innovation & Customer Acquisition Strategies, Americas – Reed Exhibitions at Reed Elsevier (RELX). ✓ Built market & competitive strategy team from proof of concept through operationalization in building out new capabilities – resulting in recommendations that drove growth and acquisition strategies for each of the company’s three major businesses (Institutional Financial Services, Retail, and Asset Management) as Vice President, Head of Market & Competitive Strategy and Integrated Campaign Management at TIAA. ✓ Led team in supporting separation of the ALICO investment management function (~$100Bn AUM) from AIG and the subsequent integration into MetLife as Vice President, Strategic Initiatives – American Life Insurance Company at American International Group (AIG). ✓ Called on to coordinate with key constituents, including the Federal Reserve Bank of New York, on liquidity issues. Managed program to unwind ~$37Bn global securities lending pool, as Vice President, Financial Management, AIG Life and Retirement Services.

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Current Position

Senior Vice President and Chief Marketing Officer, Corporate and Institutional at MetLife

Degrees

MBA, Finance, Management, International Business

Skills