Bio

Krishan Bhatia serves as President & Chief Business Officer for NBCUniversal’s Advertising and Partnerships division, reporting to Linda Yaccarino, Chairman, Global Advertising & Partnerships. Bhatia oversees Advertising Sales for all Streaming & Data Products as well as the division’s One Platform Strategy, Partnerships, Data, Product, Technology, Measurement, and Operations functions — spanning a portfolio of TV, CTV and digital assets that reaches 1 Billion viewers globally, including the company’s ad-supported streaming platform Peacock. In 2021, Bhatia launched the company's Enterprise Data unit to develop NBCUnified, the first-party data platform that serves NBCUniversal’s portfolio of industry-leading consumer businesses — including the company’s TV & streaming properties, the NBC News Group, Universal Filmed Entertainment and Universal Parks & Resorts. Bhatia also manages the corporate partnerships with Comcast Advertising, Freewheel and Sky Media, as well NBCU’s advertising partnerships with Amazon, Apple, Google/YouTube, Roku, Snap, The Trade Desk, TikTok, Twitter and others. Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and led the integration of the two companies’ advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships. Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world's leading media and technology companies. Bhatia serves on the Executive Committee of the IAB, as a board member of OpenAP and a board observer for the company’s investments in Anzu and TVScientific.