Bio

Krista Seiden is a proven B2B & B2C marketing leader with experience across digital marketing, analytics, and product management. She has led Analytics & Growth at companies such as Adobe, The Apollo Group, and Google. Krista is a frequent speaker at digital marketing and analytics conferences around the world. Currently, Krista is a digital analytics consultant, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was a Product Manager and the Analytics Evangelist for the Google Analytics team, helping to build and promote Google products all over the world. Prior to that, Krista led the analytics and optimization program for the Google for Work group. In this role she built a culture of testing & optimization within Google's Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom line growth, and expanded testing efforts by 1500%+ in just a few quarters. Krista joined Google from the Apollo Group where she worked as a product analyst for mobile and social analytics. Prior to Apollo, Krista worked as a Web Analytics Manager at Adobe Systems for their Acrobat Services Group. Krista is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). She also enjoys blogging and tweeting in her spare time - you can find her at www.kristaseiden.com or follow her on twitter @kristaseiden. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a Master's-level Marketing certification from the Wharton Business School.