Bio

Krystal is a dynamic and strategic leader with over 10+ years of sitting at the nexus of digital marketing, e-Commerce, relationship management and consumer engagement. Her expertise lies in working with industry innovators such as Pepsico, Target, Thrive Market, and Glossier to design and implement customer strategies across a variety of verticals, including retail, fashion, grocery and beauty. She has a proven track record in sales and client development, budget and P&L management, and creating and executing multi-channel marketing programs that drive revenue, deliver growth, and increase brand affinity. Her experience includes executing digital marketing campaigns across web, email, OTT, Facebook, Instagram, and Snap Chat. She prides herself on being a collaborative team player, who excels at leading cross-functional teams to deliver value. BA, Wellesley College- Graduated with Honors. MBA, NYU Stern School of Business - Fellow, Consortium for Graduate Study in Management; Fellow, NYU Stern Leadership Development Initiative.