Bio

I've worked in digital and offline media and marketing for 15+ years in NYC and SF, on 70+ brands and products, in just about every category you can think of. After investing hundreds of millions in media dollars, I know how to create campaigns that achieve goals and build businesses. A digital expert and paid search nerd turned display banner apologist, I've turned my focus to podcast and offline advertising, and helping companies of all stages to diversify their overall marketing mix and stand up these channels in-house. I started and lead the offline growth marketing function at Right Side Up, the leading collective of growth marketing specialists who have helped more than 500 VC-backed tech companies hit their goals across virtually all paid channels, SEO, CRO, email marketing, analytics, and more. I've been a featured TechCrunch contributor, conference speaker, and am also an advisor to multiple companies in the ad technology and marketing analytics spaces. Specialties include podcast advertising, paid and organic search engine marketing, radio, streaming audio and video/OTT, communications planning, TV, creative strategy, media measurement, paid social advertising (Facebook et al), programmatic, display, partnerships, and probably 8 other things I’ve forgotten to add here?