Bio

Laura is a Marketing professional with extensive experience in auto insurance, consumer and business-to-business direct response marketing. Laura's specific skills include: relationship management/partnership marketing, lead generation (aggregator and multi-carrier platform) management, direct mail management, profit analysis, business plan development/strategy, account management, media planning and purchasing. Over her 20+ year tenure in Direct Response Marketing Laura has demonstrated her ability to successfully manage complex day-to-day lead generation, account management, business development and campaign execution efforts, while successfully maintaining long-term strategic focus.