Bio

I simplify complexity and coach in change. I am passionate about turning data into actionable insights and impact by coaching and creating the practices that support in delivering personalised customer experience. I am a co-author of 8 journal articles and 7 conference publications in the fields of value creation in the platform business and data-driven business models. I talk about #digitaltransformation, #customercentricity and #changeleadership. In addition to working in the pharmaceutical industry and with the ecosystem partners, I have experience in running a small business, working in fintech and creative agency startups, health tech, media, tourism and academia. Interests: digital transformation, data to actionable insights, data analytics, the unknown, strategy, new way of working, change leadership, customer experience, artificial intelligence AI, digital enablement, digital engagement, digital business models, human-centered