Bio

Lauren is a senior executive in the influencer marketing and emerging media industry. Currently Head of Influencer Marketing at HelloFresh, Lauren oversees Celebrity, Gaming, Influencer and Growth Marketing across HelloFresh and the company’s portfolio of brands including Green Chef, Factor_ and EveryPlate. This past year, her team’s influencer campaigns have become top performers across multiple platforms with particular emphasis on both Twitch and TikTok. Her media campaigns on Twitch in particular, led to a Streamy nomination in Brand Engagement. In addition to her media campaigns, Lauren led HelloFresh’s first foray into branded content serving as a producer on “Unleash the Feast”, an original cooking competition series that aired live on Twitch. Prior to joining HelloFresh, Lauren was Social & Influencer Lead at Amazon, and served as Head of Brand Activation at Lovesac. Expertise in: * Influencer Marketing * Creator Economy * Metaverse * Web 3.0 * Gaming * Celebrity * Trend & Data Analysis * Brand Partnerships * Digital Media * DTC / D2C