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Lauren Salzinger

Vice President – GMM, Softlines

Public Lands

Country or State

United States

Bio

20 years of developing apparel, footwear and accessories businesses, growing profitable revenue across retail channels. I build the product offering and customer experience to drive awareness, conversion and loyalty. As a collaborative leader, I love uniting diverse groups around a common goal. My passion is building and motivating high-performing teams. Specialties: Merchandising | Buying | Brick and mortar | Strategy | P&L management | Assortment planning | Line architecture | Vice President, VP | General Merchandise Manager, GMM | Softlines | Multi-channel business growth | Vertical retail | Direct-To-Consumer, DTC | Omni-channel platform | Retail & online merchandise strategy | Strategic planning | PLC management | E-commerce | Digital transformation | Inventory management | Demand generation | Peer-to-peer resale & circular commerce | Loyalty & referral programs | Conversion | Brand growth strategy | Data & web analytics | Consumer insights | Customer segmentation

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Current Position

Vice President – GMM, Softlines at Public Lands

Degrees

Bachelor of Science (B.S.), Marketing, Psychology

Skills