Lauren Serota
Founder
Appropriate
Country or State
United States
Bio
I build businesses and value propositions in nascent markets that matter. I have spent my career creating socially and environmentally responsible products and services, and building sustainable businesses. I've led international research and design projects that inform strategy, product and policy decision-making. I have built value propositions, product and practice with partners like Bloomberg Philanthropies, Proximity Designs, Smarter Sorting, Wave Money and Telstra. I recently supported founding and funding of Funga, restoring the forest microbiome for healthier trees and greater C02 drawdown. Prior, I built a leading-edge design and product practice with Yoma Bank, a fast-growing commercial bank in Myanmar.