Bio

I am a Managing Director and Partner at Boston Consulting Group (BCG), based in our New York office. In my current role, I lead BCG’s Retail Media and Data Monetization business globally, working closely with retailers, CPGs and technology partners to help unlock and demystify this emerging channel. I have authored research on these topics including publications such as “The $100B Media Opportunity for Retailers” and “Consumers Want Privacy. Marketers Can Deliver.” I have extensive experience across marketing, sales and pricing – with a narrow focus on where these topics intersect with digital marketing, personalization, agile, ad tech and martech. I first served as a manager at BCG, and later rejoined the organization in my current role. Prior to rejoining however, I served as the CEO of Tremor Video DSP – an ad tech company focused on how to use AI, big data and outcome-based buying models to optimize the effectiveness of video advertising. Before that, I spent 15 years building advertising and subscription-based digital businesses from the ground up for Meredith Corporation, Primedia and MTV Networks. Beyond scaling and transforming businesses, I have successfully sold three media and digital companies including Tremor Video (to Taptica International), American baby (to Meredith Corporation) and Seventeen (to Hearst Corporation). I hold an MBA from Harvard Business School, and graduated magna cum laude from Yale University with a bachelor’s degree in History.