Bio

Lee Moreau is the founder of Other Tomorrows, a design and strategy consultancy based in Boston. As an architect turned strategist, he combines a unique capacity for complex systems thinking with a deeply empathic perspective, which he uses to critically engage and re-imagine the contemporary world. Through creative consulting engagements, Lee helps his clients lead efforts to understand their customers’ needs and values, create new offerings and experiences, and foster cultural change within their organizations. Lee has led service and experience design projects for a diverse group of clients—such as Southwest Airlines, BBVA, Google, P&G, Nike, Chili’s, Kerzner International, Novartis, Mercy Health System, Kaiser-Permanente, and the American Red Cross —that blur the boundaries between content and experience. Through research, analysis, and imagination, Lee helps his clients understand their entanglement within their own complex set of cultural, material, and economic circumstances. Prior to forming Other Tomorrows, Lee was the Vice President of Design at Continuum, Director of Environments at 2x4, and worked as a designer at IDEO and at the Rockwell Group. Lee speaks frequently to industry, corporate, and academic audiences in venues such as SXSW, the MIT Media Lab, the AIGA, Harvard Business School, Yale School of Management, the Bauhaus Dessau, NEXT Berlin, Barcelona Building Innovation Symposium, Swissnex, EXPO Milano, the MIT School of Architecture, the Innovation Learning Network, and the Seoul Design Festival. Since 2017, Lee has also been a Visiting Lecturer at the Massachusetts Institute of Technology where he teaches a course on human-centered design (4.051) and Design Across Scales (4.110) within MIT’s School of Architecture. Prior to MIT, Lee taught design courses at Northeastern University in both the Department of Architecture and the College of Arts, Media, and Design, including the 300-student lecture class Understanding Design.