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Lee Odden

CEO & Co-Founder

TopRank Marketing

Country or State

United States


As agency CEO, I lead our overall business and marketing strategy, provide oversight of our holistic and customer-centric digital marketing solutions and create thought leadership for our agency brand around content marketing, influencer marketing, social media marketing, and SEO. My Marketing Story: I'm a long time digital marketer that started working in web development and online marketing in the late 1990s. After helping expand a scalable web solution for multiple industry verticals, I worked on custom web development and online marketing projects for companies like Toro, Supervalu and the U.S. Veteran's Administration. My interest in online marketing drew me to a start-up PR agency, Misukanis & Rodgers. A few years after introducing a SEO and online marketing service called TopRank to the agency, that service became the company: TopRank Marketing and I became the CEO. I am very proud of my team at TopRank Marketing and their evolution into a top B2B marketing agency that provides content, search and influencer marketing solutions for some of the top B2B technology brands in the world. Besides working with an amazingly talented group of B2B marketing pros, I'm the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing (Wiley) and have blogged over 1.4 million words on marketing topics over the past 17 years at I'm also an active public speaker and have given over 200 presentations, keynotes and workshops all over the world (San Francisco, New York, Minneapolis, London, Hong Kong, Amsterdam, Moscow, Sydney, Antwerp, Auckland, Mexico City, Riga, Barcelona, Copenhagen, Bucharest, Oslo, Madrid, Montreal, Mumbai and Toronto) to name a few, on B2B content marketing, influencer marketing, social media marketing, SEO and the convergence of marketing and PR.

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Current Position

CEO & Co-Founder at TopRank Marketing


Bachelor’s Degree, Sociology, Business, Industrial Psychology