Bio

I am a designated chartered marketer (FCIM) and Fellow of the Institute of Chartered Marketing, a global marketing and communications strategist, digital driver and a sustainable marketing leader. I am an award-winning commercial B2B marketer, with notable creative expertise, a measured combination to drive business growth and innovation. Global CMO for RIMM Sustainability, a SaaS platform that provides companies with intelligent tools for sustainability management, reporting and optimization. A member of the Executive Committee, I provide strategic direction across international markets, I drive growth marketing and revenue generating initiatives and responsible for scaling marketing channels to create new opportunities to drive sales and grow the business with our Board, investors and customers. I have held senior positions and been responsible for global portfolios for renowned multinational technology, management consulting firms and digital ad agencies such as Oracle, IBM, Gartner, Accenture, TBWA, FCB and SMBs such as Kurtosys, Delta Capita, Prytek and BCX. Astute at developing marketing strategies to meet business demand, from customer insight development to translation of marketing opportunities into strategies across business development, marketing and communications. Key focus areas in my career has been customer acquisition and enhancing customer experience in the mature markets and identifying gaps in the growth markets for business success. This has been underpinned by experienced line management, developing global marketing teams, virtual teams alike, setting a marketing vision designed to deliver the business brand promise and execute marketing strategies within fast growing start-up, mid-size businesses and complex matrix multinationals. Staying relevant and being versatile is my driving force. I am a change agent with a depth of digital and technical expertise, coupled with high business acumen and an eye for detail. Proven to deliver marketing transformation and accelerate marketing ROI in challenging markets, I deal well with the pace of change, I am adaptable and flexible. I believe the best results are achieved by collaborating and breaking down silos; enabling diversity and inclusion. I have an insatiable thirst for knowledge. My mantra, ‘stay ever curious’. Areas of expertise: B2B Marketing, Customer Experience, ESG, Sustainable Marketing, Growth Marketing, Product Marketing, Brand Strategy & Innovation, Content Marketing, Financial Technology Marketing, B2B Platform Ecosystem Development and Value Innovation (PhD).