Bio

At PepsiCo, Leon is VP of Design for North America Beverage & Experience, where he is responsible for developing design strategy, systems, and experiences across the entire beverage portfolio and leading new growth initiatives. An artist & innovator at heart, brand strategist, and synthesizer of culture, trend, technology, and opportunity, Leon has made a career forging new paths and, in every instance, developing innovation and culture along the way. For 20 years, Leon has led talented, dynamic teams to develop industry-leading brands, experiences, products, and innovation for PepsiCo, adidas, Reebok, broadcast, media, fashion, sportswear, professional sports, university, non-profit organizations, technology, and research organizations. Leading roles in Strategy, Design, Product, Branding, Global Creative Direction, Global Identity, and Innovation. ▶WHY I LEAD: To create lasting relationships and creative that adds to the culture and eliminates subtractions from culture. Develop strong leaders and teams. Synthesize art, science, fashion, style, design, business, data, and dynamic-non-linear thinking to accelerate change and creative potential of teams. ▶WHAT I LEAD: Brand expression & development, strategic-design & business innovation, workplace culture, emerging technologies & design, new modes of creative & cultural expression, evolving consumer-to-brand dynamics. ▶HOW I LEAD: Inspiring team leader. Cool & creative under pressure. Engaged by mission-driven organizations. Big-ideas developer and connector of dots. ▶ON-THE-SIDE: Father of 5-year-old girl-boy twins, artist, science and innovation enthusiast, experimental-chef, devourer of news & culture podcasts, family documentarian & competing with my published wife to see who can out-metaphor the other. ==================================================================== Global Strategic Creative Director Inspiring and Influencing Brand Excellence: Branding, Product + Retail, Conceptual Design, Storytelling, Team Leadership, Art Direction, Training + Development