Bio

The TLDR: Creative with a knack for marrying the art (copy! design! brand!) and the science (data! strategy! test and learn!) in order to drive business results. With 15+ years of deep expertise in content strategy, creative, social and digital with a dash of PR, I specialize in selling products while building a brand online. I currently work at Meta, where I’m writing the book on creativity for Performance Marketers and scaling it out to the advertising industry.