Bio

Hello, I’m Ling and I’m here to transform mediocre marketing to magic in our lives. I'm a B2B marketing leader, marketing advisor, writer and speaker. I love to write and speak about creativity at work, B2B brands, growing businesses through unconventional positioning and campaigns - the ROI of creativity. My strengths as a marketer stem from allowing the artist in me to have fun with my contemplative analyst brain to the fullest, amplified by my tenacity. As a leader, I’ve been described as brave, empathetic and inspiring. My purpose at work and in life is to create an exciting future we’d love to live in. I believe I can do this by inspiring, energizing and helping humans discover their superpowers because when we do what we love, we create magic. Marketing to me is using ideas to change the culture. Move hearts and minds, making growth easier. It’s about winning the battles of attention, trust and preference. That’s why I believe in getting people to fall in LOVE with your brand because love after all is the ultimate growth strategy. Why LOVE? Because when you create a brand that people love, you'll get referrals without you spending a dime in marketing. Word of mouth is the marketing strategy with the highest ROI. Love is a strong feeling, it connects your brand with the hearts and minds with real chemicals: 💖 adrenaline = I want more of you 💖 oxytocin = I feel safe with you 💖 dopamine = I remember you that are in the human body. Tell me, what is greater marketing than being inside your users' body... pun intended :) Currently I’m the CBO of Oneflow, SaaS contract automation platform that makes working with contracts feel like magic. My role at Oneflow is to lead our inhouse creative team consisting of writers, designers and product marketers, helping them to unleash their potential and magic 🪄 with the purpose to help the Oneflow brand grows in value and in reach. I’m very grateful I get to work with what I love. My dad has always said, find a job you love and you’d never have to work a day. I have never worked a day. Other than that, I hate getting too comfortable. I'm always pushing the boundaries. I love bubbles, podcasts, and creating content on the Internet. If you enjoy marketing and drinking bubbles, please be my friend 💖 https://linktr.ee/lingkoay #marketing #saas #brand #b2b