Bio

I didn’t know it at the time, but as a young boy, I discovered marketing while watching a TV sit-com after school one day. A teenage girl surprised her family by introducing her fiancé at dinner - nobody even knew she had a boyfriend. Her dad went on a rant about how he was 'probably a great guy', but stated that she basically presented him to their family ‘on a garbage can lid’. It’s funny how I still remember that analogy, but, it made me realize how important presentation was. Since that time, I have loved the art of telling stories, and I have been privileged to create and share many stories about some great products, services, and ideas. During the first two decades of my career, I gained experience in sales, sales management, business development, and I also built a small real-estate business. My entrepreneurial and sales philosophies have served me well in the corporate world, as they have kept me focused on my customer's needs and experience, rather than just my company's offers. In my past corporate role, I managed marketing functions for Bison Transport and its two subsidiaries. This included internal and external communication (corporate communication and events, sales collateral and advertising), content creation (copy, video, and graphic design) and web presence (marketing automation, blogging, social media, web content, SEO, PPC and email marketing). I increased the permission-based audience from zero to 50,000+ and was responsible for attracting hundreds of driver recruits per year. Bison Transport is consistently recognized as an industry leader in marketing. Currently, I am the Managing Director of Farmers Marketing Inc. I help small business owners increase revenue by helping them build a modern marketing machine that consistently produces leads and customers. This marketing transformation is delivered through coaching, courses, and/or 'done with you' services. Let’s Talk. I love talking about marketing, all aspects of it, but I do specialize in lead generation, which involves marketing strategy, storytelling, content creation, web presence, social media, analytics, and user experience improvements.