Bio

Over the course of 20+ years in leading business growth, digital, ecommerce, brand & marketing roles, high functioning teams, martech vendors and external agencies, I have demonstrated my capacity to deliver transformational performance uplifts across national and Asia Pacific operations. I have led strategies directed at building a region-wide presence as well as country-specific initiatives, and launched products and forays into new markets & countries. In every role, D2C (both B2B and B2C) has been at the centre of the evidence-based strategies, campaigns and tactics I have used to deliver projects, particularly in recent years with the rise in marketing automation and focus on digital. My expertise extends from managing online operations to overseeing brick and mortar, many centres and branches across companies. I have built the capacity of internal personnel to make the most of the newly-available digital channels. I project managed the marketing side of a major ecommerce website with an accompanying mobile app themed website. Expertise: Business strategy, planning & execution, P & L/budget management, stakeholder management, running online businesses, digital transformation, data transformation, customer acquisition, retention/loyalty, business change, ecommerce and website strategy, vendor selection and negotiation, team capability build, supplier and agency management, social media strategy, brand strategy, content strategy (video, blog, social, website), customer journey & UX/CX, data management, reporting and analysis.