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Profile

Lisa Erickson

Sr. Director Customer Relationship Management, and Loyalty

Sleep Number Corporation

Country or State

United States

Bio

Results oriented retail professional with deep experience leading cross-functional teams in the areas of marketing, new category growth, testing and experimentation, operational process improvement, promotional planning and consumer segmentation. Comprehensive knowledge of retail industry with deep experience at Fortune 100 companies Best Buy and Department Store Division of Target Corporation. Specialties: -New Business Development - Loyalty and Referral programs - Lead on boarding and conversion marketing programs and strategies - Customer retention marketing - Marketing, Customer Experience and Operations Strategy - Customer Segmentation - Testing and Experimentation - Innovation Methodology - Operational process improvement - Returns and Exchanges - Promotional Planning

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Current Position

Sr. Director Customer Relationship Management, and Loyalty at Sleep Number Corporation

Degrees

Bachelor of Applied Science (B.A.Sc.), Business and Retail Merchandising

Past Talks

CRMC 2022

Skills