Bio

Lisa oversees Media Investment Strategy for all Digital and Linear channels at RPA on behalf of their 11+ Media clients. Lisa's career spans 30 years as an Advertising Media Investment executive working within a full-service agency. As such, Lisa is well versed in successfully marrying a brand's marketing drivers with her knowledge of the ever-changing media, entertainment, and technology landscapes to craft the most strategic and impactful investment approach for her clients. Throughout her career, Lisa has been committed to evolving the RPA Investment Practice into the addressable and attributable space using more platform-based technology to incorporate richer data and analytics. RPA and their clients benefit greatly from Lisa’s tenured expertise, relationships in the marketplaces and inherent compulsion to ‘find a better way’.