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Lisa McCallum Basch

General Manager

Bread, now Bread Financial

Country or State

United States


Establishing, developing, and maintaining relationships has been a theme throughout my career. Since earning my JD and developing an analytical framework to anticipate and meet business partner needs, I have become known for handling new and challenging situations, customizing solutions for any circumstance. Driving growth for companies and customers, my partnerships were in a range of industries including financial services (card network and issuer), travel/entertainment, technology, retail, law, and the government. I have demonstrated cross-collaboration skills and the ability to influence outcomes in a highly matrixed environment. As head of co-brand partner marketing and new business implementation at Alliance Data card services, a leader in co-branded credit card programs, I drive strategies to generate revenue for the company and our brand partners. These include nationally known brands, including ULTA Beauty Inc., Caesars Entertainment Corp., and BJ’s Wholesale Club Holdings, Inc. Prior, I was Senior Director of Business Development for edo Interactive, a fintech company customizing rewards programs for bank partners, and secured the majority of edo’s new business. I built relationships for Juniper Networks, a global networking/cybersecurity company, securing sought-after business despite strong competition. Previously VP of Marketing and Global Commerce Development for Mastercard International, Inc., a Fortune 500 financial services organization specializing in payment processing solutions, I was brought on to oversee marketing for the travel/entertainment vertical. I grew revenue by launching an international offers platform and co-marketing plans with merchant partners. In my early career, I also built solid relationships, handled challenging situations, and created customized solutions. I was a partner in a law firm focused on sports and entertainment, worked as Assistant Deputy Mayor in Indianapolis, and served as Deputy Chief of Staff for the Massachusetts Bay Transportation Authority. HIGHLIGHTS ►PARTNERSHIP DEVELOPMENT: Developed deep partner relationships with several multibillion-dollar portfolios, generating 30% of total credit sales. ►BUSINESS DEVELOPMENT: Brought in majority of new business by nurturing relationships with clients. ►TEAM LEADERSHP: Built and developed team as it grew more than 5-fold, remotely managing staff.

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Current Position

General Manager at Bread, now Bread Financial


B.A., Journalism, minor in Business

Past Talks

CRMC 2022