Bio

Managing Director, sports & brand experience marketing professional with 18 years of experience working for major global brands across a host of sports & entertainment properties. Passionate about the power of sport and brand experience to connect with new audiences in a more creative, efficient and effective way. Clients include Bose, BP, Google, Mitsubishi, Natwest, Paddy Power and Under Armour. Significant profile within the sports industry with a breadth of brand and rightsholder contacts, responsible for the first ever commercial partnership of the SSE Women’s FA Cup, named in the 2019 and 2018 PR Week Power 100 with a fierce passion for women’s sport and the under representation of women in the sports industry. Specialties: Leadership, commercial & revenue generation, sponsorship & partnerships, women's sport, sport for good, people & culture leadership, client servicing. Qualified Level 1 Football coach. Women in Football Board Member