Marketing strategist, thought leadership innovator and tactical leader of company-wide initiatives that build brand value and result in sustainable, profitable growth. Driver and champion of transformational programs—able to gain executive sponsorship, build internal support at all levels and deliver exceptional results. Expert in aligning strategy with organizational vision/goals and interpreting the voice of the customer through enhanced customer insight. Specialties: Key areas of expertise include: Branding & Brand Positioning, Public Relations, Digital Marketing, Marketing Communications, Business Development, Strategic Planning, Client Relations & Retention, Demand Generation, Social Media, Budgeting, Project Management
VP & Principal Analyst at Constellation Research, Inc.
BA, Politics, Sociology, Sports Management (UMASS-Amherst)