Bio

Entrepreneurial in approach, I see it as my role to serve as the ‘customer champion’ within an organisation. By placing the customer at the centre, while aligning go-to-market strategy and execution with unique market dynamics, I build innovative revenue marketing frameworks that convert opportunities across global markets. A problem solver who thrives being hands-on, I harness the latest digital and marketing trends while maximising return. I enjoy challenging prevailing attitudes and trends, scaling my approach from hands-on execution to pioneering go-to-market strategies in discussions with the executive team/board. With the capacity to think ‘outside’ of marketing, I take a big picture view of business, aligning and leading sales and marketing to drive growth and deliver on revenue targets. A facilitator and enabler, I build teams that can support the broader business for years into the future. CORE MARKETING COMPETENCIES B2B and B2C Strategies | Revenue Marketing | Demand Generation | Sales Development | Marketing Automation | Digital Marketing | Lead Generation | Field Marketing | ABM Strategy | SaaS Marketing | Sales and Marketing Alignment | Budget Management | Strategic Partnerships | Brand Development and Positioning | SaaS Marketing | Segmentation and Targeting | Creative Direction | CRM Applications | Marketing Science and Analytics | Direct Marketing