Bio

I'm a Designer who spends a lot of time in Product, and a technophile who loves making new things. I increasingly ground my work in three anchor practices: Optimism, confident in the belief in better futures for all where many things are infinitely possible; Pragmatism to make hard choices with limited resources and time; Humanism because many unintended outcomes are foreseeable and preventable when we are humble enough to pay attention. Making new things in small and large businesses alike can be hard. I focus on addressing the the points of friction in order to create high performance design cultures. I work at a strategic level in organisations, helping executive teams harness the right opportunities and capabilities for their digital ambitions. My strengths are most evident when I'm able to influence leadership whilst being close to the design, development and utility of a product. I've had the privilege of building my experience across a number of business environments including in-house, agency, incumbent, start-up and scale up. Design can (and should) be a form of activism. In particular when it comes to creating equity in the world.