Bio

Digital expert and experienced leader with high competence in E-Commerce, digital transformation and innovation. Extensive leadership and general management experience for many years in different countries. Passionate for digital innovations, data driven business models and digital marketing with many best practices from the airline industry. Strong in generating ideas, showing entrepreneurial spirit and finding customer-centric solutions with focus on implementation. Formerly responsible for the revenue wise largest online shop of Switzerland, swiss.com, the digital platform development of three major European airlines Lufthansa, Austrian, SWISS and building digital innovations at Panalpina and DSV. At present leading the eCommerce logistics service provider MS Direct developing its products and organisation and growing the company internationally.