Bio

I help companies understand their users’ needs and behaviours to drive product and service innovation. I have 12 years experience helping solve complex problems across industries and sectors, both consulting and in-house, developing B2B and B2C products in regulated and non regulated industries. • Central Saint Martins MA Product Design graduate (Distinction). • Public sector clients include: Babylon Health, Transport for London, London’s Metropolitan Police, the UK Home Office. • Private sector clients include: HSBC, Lloyds, Coutts, American Express, Blackrock. I am a product designer by training: through my studies I’ve always leaned towards collecting insights to better understand the users and context, in order to inform the design of the most appropriate solutions for a given product or service. I thrive in product and engineering teams building complex digital ecosystems. I focus teams on understanding vast and unstructured problem spaces, creating connections and driving clarity to identify solutions that work at scale. I take pride in mentoring, training and supporting the development of other user researchers and individuals from other disciplines. I regularly organise seminars and presentations to develop cross-disciplinary awareness of user research practice within my organisation and the wider professional community.