Bio

International executive experienced in general management and leading cross-functional and multicultural teams focusing on international sales, business development, digital transformation, and product management in highly matrixed organizations. Well-rounded background in technology, advertising, and industries across B2B and B2C, spanning start-ups and global brand names. I’ve covered several roles from country manager to Sales executive to pioneering CDO/Head of Digital. I am an energetic and result-oriented manager with a strong focus on building cross-functional, high-performing teams with a “can-do” attitude. I’m an experienced spokesperson and thought leader, well known in Italy and across EMEA, also as TEDx Speaker. I was listed in 2020 and 2021 as one of the Unstoppable Women for Italy (Startup Italia). In 2020 I received the IKN Awards for AI/ML projects, in 2021 I received the prize “Tecnovisionaria” promoted by the Women&Technologies Association for my results in “Artificial Intelligence and Industry.” • 15 years of leadership experience, also as leader of leaders • 6 years of sales leadership experience, in SaaS • 10 years of experience as CDO and Product director My 10 Principles: 1. Strategy always comes before technology 2. Customer, not corporate silos, must be the center of a business strategy 3. Success = Deliverables - Expectations. Getting the result of the equation positive is the goal 4. Every product must pass the valuable, usable, and feasible test 5. Let human-centered design&marketing guide you 6. Build fast& always deliver 7. Never deliberate without data&benchmark 8. Participation is the 5th P of marketing 9. (High-Quality) Content is (still) the king 10. Change is the norm. Be ready for anything Main Achievements 2015 Kick start the Digital Transformation for Axalta (Dupont Coating) 2012 Lead the Digital Transformation for Goodyear-Dunlop EMEA 2010 Start up the mobile division for Yellow Pages Europe 2008 Launched, staffed, positioned Netlog in Italy 2007 Contributed to repositioning Lycos in Europe 2006 Contributed to launch and develop Skype