Bio

Dynamic leader with expertise in innovative B2C/D2C marketing strategy, brand management, & sales for iconic global brands. Extensive experience in Fortune 100 companies, as well as mid-size and start-up organizations in diverse consumer products, media/entertainment and digital/eCommerce industries. Integrated Brand Marketing Strategy | Product Development | Digital & eCommerce Seasoned business executive with depth of knowledge in all aspects of marketing and management, from brand strategy, product development, consumer research, market segmentation, advertising, promotions, partnerships, pricing and positioning to operations, sales, omni-channel distribution, forecasting, category management, and marketplace strategy. CORE COMPETENCIES • Consumer-Driven Brand-Building • Growth Acceleration • ROI-Focused Marketing • Integrated Digital and Social Strategy • Effective Demand Generation • Partner/Media/Account Relations • Retail and eCommerce Sales Management • Innovative Product Development • Holistic Go-to-Market Strategy • New Business Development and Acquisition Evaluation ACCOMPLISHMENTS Brand Building: Developed strategy to increase mDesign brand awareness among consumers, Professional Organizers/Designers and the business community, resulting in over 5.5B annual media impressions, 31% growth in brand awareness and 10% growth in category Share of Voice YOY. Accelerated Revenue Growth: Member of Genius Products executive management team that led ramp up and growth of annual net revenue from $22MM to $474MM in 2 years through acquisitions, distribution deals, content creation and aggressive go-to-market strategy. Enhanced Profitability: Refocused Aspen Brands eCommerce KPIs from Total Revenue to Net Profit, resulting in an 8 percentage point increase in average profit margin within two months, and continuous growth in overall net profit with reduced marketing spend. New Product Launches: Led development and launch of new Fin Fun swimwear and apparel lines, including high-end beach & resort wear line by winning Project Runway designer Seth Aaron Henderson. Global Retail Expansion: Increased Amazon channel revenue from 10% to over 30% of Fin Fun’s total revenue through international expansion to 8 overseas markets and implementation of FBA in US and EU. Category Sales Growth: Drove 103% growth in Walmart’s annual Fox product sales and 25% growth in Costco’s annual Fox product sales as Retail Marketing executive.